Colorado Black Health Collaborative (CBHC) announces the return of the Show Your FLOW (#SHOYOFLOW) cardiovascular health awareness campaign from May 20, 2017 through August 30, 2017.
#SHOYOFLOW is a results-sharing healthy eating and living campaign targeting Black/African American men and women from the Denver metro area between the ages of 20-65+. The goal of the 2017 #SHOYOFLOW campaign is to engage 10,000 individuals through social media, primarily on Facebook and Twitter, over 90-days to raise awareness about cardiovascular disease and to help improve the cardiovascular health of Black Coloradans. As a result, members of participant’s larger social network will be able to see, learn and be motivated to strive for realistic health goals to prevent or better manage chronic health conditions, such as heart disease, that can be maintained for a lifetime regardless of body type or size.
Participants of the campaign will respond to a call-to-action from noted Denver metro area residents by simply sharing their photos and videos that reveal what they are doing regularly to stay heart-healthy, on their Facebook, Instagram and Twitter timeline, tagged with #SHOYOFLOW. Participants are also encouraged to share their personal heart health testimonies or even stories about the loss of a loved one due to a heart-related illness. The best entries will be eligible for promotional gifts and prizes throughout the campaign, including cash prizes, health food shopping sprees, fitness memberships and more.
Awards will be based on:
- (1) most innovative social media post (“Most innovative FLOW”);
- (2) The most shares (“Most Talked-about FLOW”); and
- (3) the person who made the biggest health improvement by the end of the 90-day challenge (‘Most Improved FLOW”).
Colorado Black Health Collaborative (CBHC) is a network of organizations and partnerships with community and clinical providers committed to improving the health and wellness of Colorado’s Black/African American communities. CBHC’s capacity to work collaboratively with these groups to address health inequities and the complex needs of the Black community has been made possible through various grant funded initiatives and programs uniquely designed to educate, inform and build healthier communities throughout Colorado.
Form A Lifetime of Optimal Wellness (FLOW) Program is CBHC’s cardiovascular health and wellness initiative made possible with funding from the Center for Disease Control’s REACH grant. The FLOW program aims to increase awareness among Black/African Americans in Denver and Aurora about the risks of cardiovascular disease and to promote linkage-to-community and clinical care. Residents of Denver and Aurora can receive referrals from their health care provider or receive assistance by calling the FLOW toll-free at 1-800-209-FLOW (3965) as well as search the online directory www.FLOWDenver.org to locate a variety of clinical and community supports such as nutritionists, physical fitness trainers, emotional wellness specialists and weight-loss programs.